Louise Prior has more than 18 years’ experience in the communications sector, with roles in public relations, journalism, and internal communications.
Career highlights: She has worked as a freelance director-level PR practitioner, Prior PR Ltd, for almost ten years across a number of travel and leisure brands, was in-house as head of travel PR for lastminute.com, was a reporter on the newsdesk at TTG for several years, and launched a group-wide pan-European staff magazine for Thomson Holidays and associated brands after it was acquired by Tui.
Her experience as a journalist, puts her in a unique position as a PR professional. It means she knows what not to do, what questions they’re likely to ask ahead of time, and is able to work quickly, write succinctly, and perform well on short deadlines.
Louise has extensive event management experience, including hosted press trips overseas, large-scale black tie awards events, exclusive dinners for press and clients in private rooms at top restaurants, and one-on-one lunches with top travel editors for her clients.
Brands worked with include: lastminute.com plus other group brands such as Holiday Autos, Travel Republic, youtravel.com, Carlson Wagonlit Travel, STA Travel, Bridge the World, freeads.co.uk, Voyage Privé, villarenters.com, Luggage Mule, Qwerty Travel, TTG, Thomson Holidays.
Since launching Prior PR Louise has enjoyed a three-month contract as travel editor for The Spectator as well as working with numerous clients on a project and retained basis.
Louise is married, and lives in Surrey with her husband, daughter and dog.