About Us


Director-level communications specialist with international expertise

Journalism, PR, corporate, crisis, strategy


Louise Prior has worked as a freelance director-level PR practitioner, Prior PR Ltd, for more than 12 years across a number of travel and leisure brands.

Before this, key roles included was in-house as head of travel PR for lastminute.com, was a reporter on the newsdesk at TTG for several years, and launched a group-wide pan-European staff magazine for Thomson Holidays and associated brands after it was acquired by Tui.

Her experience as a journalist, puts her in a unique position as a PR professional. It means she knows what not to do, what questions they’re likely to ask ahead of time, and is able to work quickly, write succinctly, and perform well on short deadlines.

Louise has extensive event management experience, including hosted press trips overseas, large-scale black tie awards events, exclusive dinners for press and clients in private rooms at top restaurants, and one-on-one lunches with top travel editors for her clients.

Brands worked with include: lastminute.com plus other group brands such as Holiday Autos, Cruise Lines International Association (CLIA), Travel Republic, youtravel.com, Carlson Wagonlit Travel, STA Travel, Bridge the World, freeads.co.uk, Voyage Privé, villarenters.com, Luggage Mule, Qwerty Travel, TTG, Thomson Holidays.

Louise is married, and lives in Surrey with her husband, daughter and dog.

Welcome to Prior PR